From the whispered bristle of his beard to his tweed jacket, he's plum incredible!

Perhaps it's his leather wingback chair, bourbon on the rocks, the smoking pipe, the spirited stacks of antique tomes on the tall mahogany shelves. You're drawn in by the soft buttery glow of the globe lamp in the darkness...

Plummy, boozy, almost drinkable, Five O'Clock Shadow is the memory of longing.